Johnson & Johnson’s division that makes Motrin might be wanting 800 milligrams of ibuprofen right about now.
A couple of black eyes and a sore ego seems to be afflicting the group.
Seems that they came out with a campaign that suggested moms who carry their kids in slings, pouches, pappooses (or however those things are spelled) and elsewhere on the female human physique tend to get sore. Read Forbes’ take here. Marketing guy Seth Godin had a POV, too.
“It’s a good kind of pain. It’s for my kid. Plus it totally makes me look like an official mom.”
Not a nanny. Not a surrogate. Not a grandma, a bubbie, a nanna. But an “official mom.”
Avoiding for the moment any discussion surrounding what or who “An Official Mom” may really be, what about an “Official Dad.” Do we count? Does our pain amount to less than that of a mom, or are we so muscle bound and ripped that carrying junior in a papoose is just another weight disc on the barbell?
.
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!